1. Individual Visibility

The best marketing and customer service focus on the needs and experience of the individual customer.  Pion enables you to see that individual clearly with advanced visitor identification techniques that surpass most web analytics technologies today, and through our advanced User Session Replay.  With User Session Replay you can quickly search across millions of unique user sessions to find either the exact user you are looking for or those that match certain criteria.  Once Pion has identified the user session(s) of interest you can replay the customer's session as they saw it when they were on your site.  We've pioneered capture technologies that don’t need to use sampling and place no additional load on the customer's browser.  To see how Pion captures every user every time, see our online replay demo.

2. More Detailed User Behavior for Less

Page tagging is expensive if you want detailed information, server logs can’t see individuals and packet sniffing solutions don’t have client side visibility.  Isn’t it odd then that every web analytics vendor makes you choose which set of restrictions you will live with?  Pion is the first and ONLY solution on the market that supports all of today's popular approaches to collecting end user behavior online including packet sniffing, page tags and server logs.  Each approach has its own advantages and disadvantages, but by combining them all with Pion’s data massaging capabilities you can get the best visibility for the least amount of money and effort.

3. No Missing Customers

Your customers don’t drop off the planet when they leave your web site and neither should your web analytics solution.  Pion ensures that they don’t go missing by  gathering cross channel information from accounting, CRM, point of sale systems and more though its unique query on demand integration capabilities.  For example,  Pion makes it possible to see what Susie Customer spent and your brick-and-mortar store in the last year while she was on your website.  Would you treat her differently online if she was in the top 5% of your customers offline?  By integrating cross channel customer behavior, a more complete picture of your user emerges and can be used for advanced segmentation, predictive analysis and better conversion tracking.

4. 100% Free-Range Data

Once data is in Pion, it is stored in standard, open formats for easy access by your web analytics reports, data warehouses (such as Oracle, MySQL, MS SQL, DB2, etc.) and real-time web services. Pion keeps your data completely secure, but places zero limitations on how you store it, share it, manipulate it or export it. Out-of-the-box web analytics integrations are available for Omniture, Webtrends and Google Analytics so with the drag and drop of a mouse you can send the information you want where it’s needed.  If we haven't yet integrated with your technology of choice, custom integrations can easily be created by Atomic Labs, our partners or customers through our open source development platform.  

5. Unprecedented Simplicity

Marketing professionals must often rely on their IT or development staff every time they want to change the data they collect, resulting in higher costs and slower times to Market.  With Pion you can change data capture on the fly with no code or IT changes required.  This makes it quick and easy to grab new information, initiate new campaigns and stay on top of rapidly changing content.  Pion’s easy to use web interface let’s you define data capture and processing through an intuitive drag-and-drop interface without any programming required.

6. Unbeatable Performance

Pion is built to handle the biggest sites on the Internet.  Hundreds of millions of page views per day are easy to handle with a single 1U commodity server because Pion leverages an advanced multi-threading architecture, smart memory allocation and advanced processing algorithms that no one else can match.  Even when compared against expensive custom hardware solutions Pion wins hands down in real world performance tests.

Or, contact us for more information