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If you’re still relying on javascript tags for all of your web analytics data collection chances are you’re overpaying, underreporting and slowing down your web site’s performance for your users. Pion’s passive capture capabilities ensure that you see users without expensive coding and without impacting the user experience. This approach cannot be blocked or mishandled by the browser ensuring 100% visibility all the time.
Features & Benefits of Pion® Passive Web Analytics
Complete Capture
Browser configuration settings, missing tags and tag setup errors are just a few of the issues that cause tracking tags to miss up to 20% of your web site activity. Using Pion eliminates your web analytics blindspots and ensures that you see the complete picture every time.
Site Performance
Many large sites are finding that over half of their page code actually has nothing to do with content, layout and functionality and is instead consumed by web analytics tags. This severely effects page load time and customer experience and often leads to lost revenue. Pion requires no code and has zero impact on page load times.
Mobile Traffic Integration
Tags have a huge performance impact on mobile user experiences due to lower connection speeds. Pion shows you the complete picture of your mobile web traffic right inside your existing web analytics reports. Even visitors with older mobile devices that don’t support JavaScript or cookies are counted.
RobotGuard™
Robots and spiders are becoming smarter about triggering JavaScript tags to exploit weaknesses of tag-based data capture. Pion automatically filters out all known bots by user agent and helps you use hidden honeypots to filter out stealth bots. Pion 4.0 now also integrates with projecthoneypot.org to automatically filter traffic based on the IP addresses of known offenders.
Web Analytics Auditing
In addition to the blind spots inherent with web analytics page tags, tags often miss out on important web site activity simply due to setup errors. Auditing your web analytics page tags with Pion lets you immediately spot, prioritize and fix the places where you're "bleeding data" so you can regain sanity and accuracy immediately, while you work to gradually phase out your page tags all together.
SecureStream™
Pion resides securely behind your firewall and sends an encrypted stream directly to your analytics provider. This provides a powerful and easy way to reduce your risk of customer data theft, by allowing you to remove any sensitive information such as credit card numbers or IP addresses before any information leaves your data center. Pion also helps you honor do-not-track requests by removing data based upon configurable directives.
Automatic Failover
With tracking tags, if anything goes wrong with your analytics provider or with the connection between your provider and your visitor, the data is lost permanently and you never know the visitor existed. Pion 4.0 continues to collect your data in the event of a problem and reliably delivers the data to your provider when the connection is available again.
Configuration Management
With tracking tags, the logic of how and what to capture is programmed into your web pages, making it difficult to manage and deploy changes for new campaigns, configurations and providers. Pion lets you manage all of your data capture logic using your favorite web browser, improving your productivity and eliminating your reliance on IT.Case Study
Rapid Web Analytics Deployment with Pion
A major pharmaceutical company uses Pion to configure 18 major web sites for Unica NetInsight in less than a day.
Did You Know...
Page Tags Often Miss 10-20% of Site Activity
Learn more about the blind spots of page tags that prevent you from seeing the whole picture.
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